Socialatom Ventures is a seed capital firm that combines its investments with in-house services to help entrepreneurs execute their goals faster. We normally participate in existing rounds though also provide the first investment in extraordinary cases.

We invest in global tech startups from across the Americas and are on the forefront of developing Latin America’s entrepreneurial ecosystems in every aspect from the talent pools to seed capital vehicles and supporting infrastructure.  

Our full-time team of experts in the key aspects of scaling a global startup provide work directly with our teams across the entrepreneurial life cycle.

Investment Thesis

We invest in tech startups that show sustained exponential growth in the U.S. that count with (or open to having) their engineering team in Latin America.  

The most severe bottleneck facing the top global US technology companies is the cost and time to recruit top engineering talent and the low retention period after hiring in the U.S.  We solve this by matching the top 1% of US startups with the top 1% of Latin American engineering talent.

Thus, we are more likely to invest if your company has the following:

  • You or your co-founder is able to write software
  • You are solving a problem you've lived yourself
  • You've managed to build a product
  • Your product is getting market adoption in the U.S.
  • You are open to or already have your engineering team in Latin America.

Investment Terms & Ticket Sizes

We normally invest tickets of US $25,000 in any first transaction with the intention of additional follow-on investment in subsequent rounds. We do not invest more than $5 million in aggregate in any given company and we are limited to investing in valuations or caps under $30 million.

We prefer to execute a Convertible Notes, SAFE, KISS or Preferred SPA as investment instruments. All companies must be Delaware C-Corps when we invest, although assistance in re-incorporation is available if necessary. We don't normally lead rounds so we align ourselves with the terms set by the lead or first investor.

Advisory Services

In addition to providing capital, an advisory services option is also available in which we help you tackle the most urgent challenge at any given moment to help you grow faster and avoid pitfalls.

We align our incentives to those of the founders and employees since we are working on a monthly vesting schedule for common stock. Much like an executive employee, we have to earn our equity on a monthly basis, but unlike an employee, we do not receive any cash compensation.

We combine the experience of our partners in building, growing and selling tech companies across the Americas plus investing in and advising over 50 company CEOs with a support team of experts to provide real work and assistance, not just opinions and connections, in the following areas:

  • Business Development & Sales
  • Public Relations & Marketing
  • Technical & Executive Recruiting
  • Finance & Fundraising
  • Product & Engineering

Grant Capital and Perks

Companies that are part of our portfolio be it via advisory and/or investment, also have access to equity-free grant capital provided by our public sector partners across the Americas designed to cover the costs of building an engineering team in Latin America. Additionally, through our partners and sponsors portfolio founders have access to over $100k in cloud services and free or discounted access to co-working spaces.


Andres Barreto

Andres Barreto

Andres Barreto

Founder & Partner
Andres Barreto is a seed investor and entrepreneur founder of Socialatom Group, Grooveshark, PulsoSocial and Onswipe. With Socialatom Group he has built or invested in over 45 companies. He is a founding fellow of Non-Profit Coderise. BusinessWeek’s top 25 under 25, MIT Tech Review Top 10 Innovators under 35, Inc Magazine’s Top 30 under 30.

Erik Stettler

Erik Stettler 

Erik is an expert in finance, data science and business strategy whose experience includes helping leading financial institutions respond to major crises in the global markets, building new companies and organizations, contributing to finance literature and facilitating international business ties. As Partner of Socialatom Ventures, Erik has helped build and oversee a portfolio of over thirty global startups from across the Americas, working with the founding teams in all aspects of their business development, financial and fundraising strategies.

Elise Baros Marchese


As Portfolio Manager, Elise helps startups survive The Valley of Death Curve, a stage when most startups fail, by working with founders to overcome obstacles involving capital growth and traction limitations.

Prior to joining Firstrock Capital, Elise ran investor relations for Dinner Lab, a US based startup, helping the company raise $10M USD in funding and grow to a $30M valuation. She specializes in business development and strategy.

Jessica Mercedes


Jessica Mercedes is an expert in Technical & Executive Recruiting and Public Relations for startups both in Latin America and in the U.S. Jessica serves as managing director of PulsoSocial and Coderise.org.  

Previously, Jessica worked with Socialatom PR, a public relations firm that helps companies enter the Latin American market, and worked with firms like Rackspace, Google, Netflix and HotelTonight. Before entering the world of tech and entrepreneurship, Jessica worked with consumer brands like Corona, Pepsi and Presidente in the Dominican Republic.

Edgard Duque


Edgard helps founders expand internationally and solving operational and marketing challenges as they enter different regions. Edgard has experience in investment and private banking in NYC and Miami focusing on Latin American companies, as well as consulting experience in the Middle East (Bahrain, Saudi Arabia, the UAE, Qatar, Oman) and India. 


Hernando Barreto 

Serial entrepreneur and Electrical Engineer with extensive executive experience creating, growing and selling technology companies in Latin America, Asia and the U.S.  Hernando helps founders manage their growth in multiple geographies, advising in operations, legal and financial matters.  Hernando is also an expert in hardware manufacturing, supply chain management, fin-tech, and security.