Ubidots was first born as an engineering services firm, specializing in hardware and software development for IoT projects in Latin America. Between 2012 and 2014, we accomplished hundreds of Internet of Things projects across industries like Healthcare, Oil & Gas, Energy, Manufacturing, Transportation and Retail, learning the nuts and bolts of IoT. After going through the Boston MassChallenge Accelerator -with a purpose of turning ourselves into a global product-based startup- the idea of an IoT cloud was born; specially one that understood the real needs of hardware engineers. Since its launch in 2014, the Ubidots Cloud has grown into one of the top IoT Platforms in the market, supporting thousands of IoT initiatives in more than 40 countries.